After your company has uploaded and launched the web site through necessary fan fare, the question of marketing your web site comes into the picture. This is also known as web site promotion which is simply marketing. When you open a new store front you need to have a plan or a way to attract potential and new customers.

Your company's website, if made for promoting business, is an electronic storefront, therefore the same policy applies to a web site. The objective of creating a web site was to share information with the rest of the world. But the world will never know that your site exists if you don't inform them. Using simple web site promotion techniques and tools, a marketing campaign can be put in place which will drive constant flow of visitors to your site.